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From J.R. Ewing to the man who changed lives behind the scenes — the full story has never been told.
Larry Hagman was far more than J.R. Ewing or Major Nelson. He was wildly funny and deeply spiritual — a man who lived through Hollywood's golden age, battled addiction and won, became an environmental activist and solar energy pioneer, and quietly changed lives through his advocacy for psychedelic therapy and organ donation. From his beloved Malibu beach house with its panoramic ocean views and vibrant blue carpets, Larry lived life in full color — entertaining friends, reading voraciously, and watching the Pacific sunset every evening.
This documentary, with exclusive permission from Larry's children, Preston Hagman & Kristina Hagman, tells the full story through rare archival footage, never-before-seen home videos, and intimate interviews with the people who loved him most.
Larry and I were good friends. Where most people think of him as the villain everyone loved to hate - J.R. Ewing on Dallas – or the charming astronaut in I Dream of Jeannie - very few knew the man behind the fame as I did: complex; much more than a Hollywood star and international celebrity. A man of contradictions — wildly funny and fiercely private; charismatic and self-destructive, yet ultimately transformed by a deep commitment to personal growth, recovery, and social and environmental activism. He was so much more than his iconic roles. A visionary, an eco-social activist, a fierce advocate for organ donation, a lover of life, of laughter, of people – and, yes, of psychedelic therapy, Burning Man, and cannabis.
Through the voices of his co-stars, family, and the countless lives he touched, we reveal the extraordinary journey of a man who embodied the American Dream, confronted his demons, and emerged as a champion for causes that changed the world.
Join us in bringing this important story to life.
From J.R. Ewing to Muhammad Ali. From Malibu sunsets to Transplant Games podiums. From yellow motorcycles to championing the world. THIS WAS LARRY — BOLD, FEARLESS, UNFORGETTABLE.
Larry Hagman as Major Nelson alongside Barbara Eden, 1965–1970. The show that introduced the world to his charm and comedic genius.
The role that defined a generation. Larry's portrayal of the cunning oil baron made Dallas a global phenomenon.
Larry's beloved Malibu beach house — a sanctuary where he entertained friends, read voraciously, and watched the Pacific sunset every evening.
The dining room where Larry hosted legendary gatherings, blending art, laughter, and panoramic ocean views.
Larry's vibrant home reflected his colorful spirit — bold blue carpets, red lamps, and endless ocean horizons.
Larry speaking at the 1998 U.S. Transplant Games — using his platform and his own liver transplant story to inspire hope and save lives.
Larry on his beloved yellow motorcycle — embodying his fearless spirit, love of adventure, and refusal to be defined by convention.
Larry with Muhammad Ali — two legends, two champions who used their fame to make a difference. Signed "To My Pal, Larry Love Muhammad Ali May 23, '91"
Larry celebrating life with friends — arms wide open, smile bigger than life. "Larry & All my other Stars" — this was Larry's gift: making everyone feel like a star.
Larry at his solar-powered home, championing sustainable energy decades before it became mainstream.
From J.R.'s scheming smile to Major Nelson's charm. From championing organ donation at the Transplant Games to roaring down Pacific Coast Highway on a yellow motorcycle. From sharing a couch with Muhammad Ali to making every friend feel like a star. LARRY LIVED LOUD, LOVED DEEPLY, AND LEFT THE WORLD BETTER THAN HE FOUND IT. Gong bong, baby. Let's honor that legacy.
A life lived in full — iconic roles, groundbreaking activism, and a commitment to making the world better.
J.R. Ewing in Dallas (1978–1991, 2012–2013) and Major Nelson in I Dream of Jeannie (1965–1970). Larry defined an era of television and became one of the most recognizable faces in entertainment history.
Solar energy advocate and activist decades ahead of his time. Larry installed one of the first residential solar systems in California and championed sustainable living long before it was mainstream.
His brave, public battle with alcoholism and liver disease inspired millions. Larry never hid his struggles — instead, he used them to help others find hope and healing.
A founding supporter of MAPS (Multidisciplinary Association for Psychedelic Studies). Larry's advocacy helped advance research that is now transforming mental health treatment worldwide.
Host of the National Kidney Foundation US Transplant Games 16 times. After receiving a life-saving liver transplant in 1995, Larry became one of the most vocal advocates for organ donation in America.
Larry was the earliest celebrity supporter of what became the Pink Ribbon campaign — even before it had that name. When the disease was called "Woman's Cancer" because men wouldn't use the word "breast," Larry became the first celebrity to publicly say "breast cancer" in an interview and champion the cause without hesitation. His courage broke the stigma and opened the door for today's movement.
A man who treated everyone as equal, made friends everywhere, and left every room better than he found it. Larry's warmth, humor, and authenticity touched countless lives in ways big and small.
This film brings together an extraordinary constellation of voices — from beloved co-stars to lifelong friends, medical pioneers, and family members — all united by their love for Larry.
Director, Producer & Executive Producer
Martin was a close personal friend of Larry's for many years. His previous documentary went to #1 on Apple TV Charts and was covered by Variety, DJ Mag, Billboard, Yahoo, IMDb News, MSN, and many other media sources. Martin brings both intimate knowledge of Larry and proven success in documentary filmmaking to this project.
Martin O'Brien · Linda Gray · Ed Begley Jr · John Haden
Production is underway! These powerful conversations are already captured.
Jeannie in I Dream of Jeannie
Bobby Ewing in Dallas
Long-time friend & environmental collaborator | Executive Producer
Actor, Dallas
Larry's son | Larry Hagman Trust Co-Executive
Founder & Director, MAPS
Executive Producer
Production Designer (Emmy Winner)
Director, Producer & Executive Producer
And many more participants joining soon.
Sue Ellen Ewing in Dallas | Executive Producer
Vice President, National Kidney Foundation
John Ross Ewing in Dallas
Larry's daughter | Larry Hagman Trust Co-Executive
Manager, Starck Club Dallas
Cally Harper Ewing in Dallas
Lucy Ewing in Dallas
MAPS Patient
Ugly's Motorcycle Gang & Love Ride Founder
Long-time friend and confidant of Larry's
Friend of Larry's
NBA Star, Transplant Recipient, Organ Donation Advocate, and friend of Larry's
Friend of Larry's
Larry had a gift for making everyone feel seen — whether gathered around his ocean-view dining table in Malibu, meeting him at a charity event, or working alongside him on set. Whether you met him once or were simply touched by his story, your memory matters. Join us on this journey by sharing what Larry meant to you. In the spirit of Larry himself, everyone is equal here. No story is too small. Help us honor the full human being.
We invite you to be part of this extraordinary journey to honor Larry Hagman's legacy. Whether through a heartfelt donation, a supportive contribution, or an investment partnership, every level of participation helps bring this important story to the world. Choose the path that's right for you.
Join us as an investment partner and become part of Larry's legacy. This film has a clear path to recoupment through theatrical release and streaming, with meaningful upside through a hybrid release.
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Martin O'Brien
Director / Producer
✉️ m@mofilms.org